WSRV 97.1 The River (US Only)
WSRV 97.1 The River is a popular adult contemporary radio station based in Atlanta, Georgia, catering to a broad audience with its mix of soft rock, pop, and classic hits. Known for its relaxed and listener-friendly vibe, the station features a blend of current chart-toppers and timeless favorites from the '80s, '90s, and 2000s. With a focus on creating a seamless listening experience, WSRV avoids heavy talk segments, instead prioritizing music and brief, engaging commentary. The station is part of the Cox Media Group and has built a loyal following by delivering a consistent and enjoyable format. Its tagline, "Atlanta's Best Variety," reflects its diverse playlist, appealing to a wide demographic. WSRV also supports local events and communities, further strengthening its connection with listeners. The on-air personalities are approachable and relatable, adding a personal touch to the programming. Online streaming allows fans outside the Atlanta area to tune in, expanding its reach. Overall, WSRV 97.1 The River is a go-to destination for those seeking a balanced mix of nostalgia and contemporary hits.