Sunrise Radio
Sunrise Radio is a renowned British Asian radio station that primarily serves the South Asian community in the United Kingdom. Established in 1989, it was the first 24-hour Asian radio station in the country, playing a mix of Bollywood music, Bhangra, and contemporary hits. The station is known for its diverse programming, which includes news, talk shows, and cultural content tailored to the interests of its audience. Broadcasting in multiple languages, including Hindi, Punjabi, and Gujarati, Sunrise Radio connects with listeners across generations. It has become a cultural hub for the British Asian diaspora, promoting inclusivity and representation. With a strong online presence, the station reaches a global audience, offering live streaming and podcasts. Sunrise Radio also actively engages in community events and charity initiatives, fostering a sense of unity. Its iconic presenters and vibrant music playlists have made it a household name among Asian communities in the UK. Over the years, it has evolved to adapt to changing media landscapes while staying true to its roots. Sunrise Radio remains a vital platform for celebrating South Asian culture and heritage in the UK and beyond.