Sugar City 90.3 FM
Sugar City 90.3 FM is a vibrant community radio station based in Niagara Falls, New York, known for its diverse and eclectic music programming. It serves as a platform for local artists, independent music, and underground genres, offering a refreshing alternative to mainstream radio. The station is operated by Niagara University students and volunteers, fostering creativity and hands-on experience in broadcasting. Sugar City prioritizes community engagement, featuring shows that highlight local culture, social issues, and grassroots movements. With a focus on inclusivity and artistic expression, it has become a cultural hub for the region. Listeners can enjoy a mix of indie rock, hip-hop, electronic, and experimental sounds, along with talk shows and live performances. The station also supports emerging talent by providing airtime to unsigned musicians. Sugar City 90.3 FM is committed to freeform radio, allowing DJs creative freedom to curate unique playlists. Its mission is to amplify underrepresented voices and promote a sense of community through music and dialogue. Tuning in to Sugar City is an immersive experience that celebrates diversity, creativity, and local empowerment.