KWST / KSEH La Suavecita 94.5 El Centro
KWST/KSEH La Suavecita 94.5 El Centro is a popular Spanish-language radio station serving the Imperial Valley region in Southern California. Known for its vibrant format, the station primarily plays Regional Mexican music, including genres like banda, norteรฑo, and cumbia, catering to the local Hispanic community. La Suavecita, which translates to "The Smooth One," is celebrated for its lively on-air personalities, engaging contests, and community-focused programming. The station frequently hosts local events, concerts, and promotions, fostering a strong connection with its listeners. With its catchy tagline "La Mรกs Chula" (The Coolest), it has become a cultural hub for Spanish-speaking audiences. KWST/KSEH also provides news, weather updates, and traffic reports, keeping the community informed. Its interactive shows encourage listener participation through phone calls and social media, creating a dynamic and inclusive atmosphere. Broadcasting on 94.5 FM, the station is a go-to destination for music, entertainment, and local happenings. La Suavecitaโs commitment to celebrating Mexican heritage and culture has made it a beloved staple in the El Centro area.