KVVR The River 97.9 FM
KVVR The River 97.9 FM is a popular radio station known for its smooth blend of adult contemporary and classic hits, offering a relaxing and enjoyable listening experience. Based in California, it serves the Central Valley area with a mix of music, local news, and community-focused content. The station features a variety of well-known artists from the 70s, 80s, 90s, and today, appealing to a broad audience. With its easygoing vibe and professional on-air personalities, KVVR creates a welcoming atmosphere for listeners. It also supports local events and charities, fostering a strong connection with its community. The River 97.9 FM is available both on-air and online, ensuring accessibility for its audience. Its programming includes morning shows, music blocks, and occasional special features. The station prides itself on delivering high-quality entertainment while maintaining a family-friendly approach. Whether you're commuting or relaxing at home, KVVR provides the perfect soundtrack for your day. Tune in to enjoy a seamless mix of timeless music and engaging content.