ChoiceFM UK
Choice FM UK was a popular urban music radio station based in London, catering primarily to the Afro-Caribbean community. Launched in 1990, it became a leading platform for genres like reggae, hip-hop, R&B, and dancehall. The station was known for its vibrant presenters, exclusive interviews, and support for emerging artists. Choice FM played a significant role in promoting Black British music and culture, earning a loyal listener base. In 2004, it was acquired by Capital Radio Group and later rebranded as Capital Xtra in 2013, shifting its focus to mainstream urban music. Despite the rebrand, its legacy as a pioneer in urban radio remains influential. Choice FM's community-focused ethos and dedication to diverse music genres made it a cultural cornerstone in the UK. Its impact is still celebrated by fans and artists who grew up with its unique sound. Today, it is remembered as a trailblazer in British radio history.