WJFD 97.3 FM
WJFD 97.3 FM is a Portuguese-language radio station based in New Bedford, Massachusetts, serving the local Portuguese-speaking community. Established in 1983, it is one of the oldest and most prominent Portuguese radio stations in the United States. The station broadcasts a mix of news, music, and cultural programming, focusing on Portuguese and Brazilian genres such as fado, samba, and pop. WJFD also provides coverage of local events, community announcements, and interviews with notable figures. It plays a vital role in preserving and promoting Portuguese heritage and traditions in the region. With its diverse content, the station connects listeners to their roots while offering entertainment and information. WJFD is known for its strong community involvement and support for local initiatives. It operates as a commercial station, offering advertising opportunities for businesses targeting the Portuguese-speaking audience. The station is accessible via FM radio and online streaming, reaching a broader audience. WJFD 97.3 FM remains a cultural cornerstone for Portuguese Americans in New England.