KYRV 93.7 The River
KYRV 93.7 The River is a popular radio station based in Sacramento, California, known for its adult contemporary format that blends a mix of soft rock, pop, and classic hits. It caters to a mature audience, offering a relaxing and enjoyable listening experience with a focus on familiar, feel-good music from the '80s, '90s, and today. The station is recognized for its engaging on-air personalities, who provide a warm and friendly atmosphere, along with local news, weather updates, and community-focused content. KYRV 93.7 The River also features special programming, including artist spotlights and weekend countdowns, adding variety to its playlist. Its commitment to connecting with listeners is evident through interactive segments, contests, and social media engagement. The station prides itself on being a trusted source of entertainment and information for the Sacramento area. With its smooth transitions and carefully curated music selection, KYRV 93.7 The River has built a loyal following over the years. It is part of the Entercom Communications network, ensuring high-quality broadcasting and professional management. Whether at home, in the car, or at work, listeners can rely on The River for a consistent and enjoyable auditory experience. Overall, KYRV 93.7 The River stands out as a staple in Sacramento's radio landscape, offering a perfect blend of music, community, and personality.